KODAWARI HERITAGE

Pure Blue Japan is a denim brand operated by Syoaiya company that specializes in premium domestically produced denim, renowned for its natural indigo dye used in some of their models and slubby uneven texture. In this article we’ll take a look at quite rare Pure Blue Japan jeans (OG-003), a regular straight cut...

In the age full of disposable fast fashion, there seems to be a rising demand for products that are truly crafted with care and built to last. Many global businesses pride themselves on being “innovative”, but if that’s the case, what explains the drastic decline of quality across so many companies and industries?...

Tanuki is perhaps the most mysterious Japanese denim brand, founded by a super-group of skilled denim craftsmen, who prefer to remain completely anonymous. Normally, I would prefer more transparency from a company in whose products I am investing in. However, Tanuki gets a pass, as their denim fabrics and craftsmanship...

One of the most thought-provoking aspects of Japanese culture for me personally is the exceptional quality of service, beautiful presentation, and the extraordinary care that goes into details. By visiting denim shops in Tokyo, it becomes clear that the Japanese seem to have a talent for taking something from...